RAIR was formed in 2012 by a couple of guys from New York City who have a deep passion for sneaker's and fashion. We always knew, from the very beginning that we wanted to be different from everyone else... With that being said, we felt that the meaning of the word RARE (uncommon) was a perfect foundation in creating the name "RAIR". We ended up combining 'RARE' with the word 'AIR' for two reasons: it represents "life" and we wanted to pay homage to Nike Air/ Air Jordan because these were the sneakers we always wanted as young kids, growing up in NYC.
As of January 2016, RAIR opened it's first brick and mortar location in the Morris Park section of The Bronx. RAIR's goal is to help cultivate fashion to an eager and potentially fashion forward demographic.
At RAIR, you can find all the exclusive RAIR merchandise that will not be available anywhere else. In addition, we also carry a variety of other fashionable brands that you may not find anywhere else in The Bronx.
FINALLY, The Bronx has somewhere you can go to get fresh and exclusive without having to worry about looking like everyone else!